Our Clients | Emory Sustainable Business Group

Current Projects

This semester

Home Depot: Induction Cooking Consumer Education Campaign

Develop a strategy to educate Home Depot customers on induction cooking — including how the technology actually works, addressing adoption barriers, surfacing available rebates, and positioning Home Depot as the trusted destination for customers making the switch.

Build a mainstream messaging strategy for induction ranges that addresses key adoption barriers and translates rebates, energy savings, and carbon reduction into clear customer benefits.
Deliverables: a customer barrier map, a rebate landscape across key Home Depot markets, customer-facing energy and carbon savings figures, and a consumer education campaign that explains how induction works.
Project Lead: Jack Maney

PSC: Solar Plus Storage Pilot Business Case

Develop a business case that quantifies the financial opportunity for Georgia hospitals to adopt solar and battery storage through Georgia Power's Solar Plus Storage Pilot, comparing customer-directed and utility-directed models with Boston Medical Center's Clean Power Prescription Program, to support hospital adoption decisions and demonstrate the pilot's viability for expansion.

Building the financial case for Atlanta hospitals (Emory and CHOA) to join Georgia Power's Solar Plus Storage Pilot, modeling both customer- and utility-directed pathways and benchmarking against Boston Medical Center's program.
Deliverables: Financial models with sensitivity analyses, a comparative business case report, an executive summary of key metrics (NPV, payback, savings, carbon reduction), and a pitch deck for hospital leadership.
Project Lead: Ansthrutha Shrinivas

ECA Solar: BESS Go-To-Market Strategy

Outline a Go-To-Market strategy for ECA, including addressing questions such as: How much budget to assign to ECA’s BESS efforts, How to staff the company appropriately, How to design ECA’s corporate organizational structure to not over-expose ECA’s core community solar business

Evaluating whether and how ECA should expand from community solar into front-of-the-meter battery storage in Illinois, weighing standalone BESS revenue potential against adding storage to solar projects.
Deliverables: A BESS value proposition and revenue stack analysis, a solar-only vs. solar-plus-storage tradeoff assessment, and a go-to-market plan covering budget, staffing, and an org structure that protects the core community solar business.
Project Lead: Nathaniel Green

Better Earth: Impact Calculator Strategy

Take Better Earth’s beta Plastic Impact Calculator from an internal Excel-based model to a credible, scalable, customer-facing software solution that helps customers understand the sustainability impact of their purchasing decisions.

Helping Better Earth turn its Excel-based sustainability impact calculator into a credible, customer-ready software product by validating the methodology, defining what customers need, and identifying where AI can streamline the workflow.
Deliverables: A validated methodology, a customer needs and metrics assessment, an end-to-end customer workflow design, an AI and automation opportunity assessment, a positioning and messaging framework, and a roadmap from beta to functional prototype.
Project Lead: Avaneesh Reddy

Super South: Capstone Challenge Strategy

Develop a strategic framework to launch and promote Super South's Capstone Challenge as a premier showcase for student sustainability innovation projects across the Southeast.

Designing the launch of a student Capstone Challenge, from recruiting participating universities and student groups to defining how submissions are structured and judged.
Deliverables: A submission framework and evaluation criteria, a pre-launch promotion strategy, a post-launch recruitment and engagement roadmap, and a finalist communication timeline.
Project Lead: Jackson Wentz

Past Semester

Last semester

Delta Air Lines: Sustainable Travel Loyalty Framework

Delta asked our team to look at how the airline could better engage its customers around sustainability. The team designed a concept for a loyalty framework that rewards more sustainable travel choices, modeled on the structure of Delta's existing loyalty programs.

Aimed to encourage climate-conscious travel and help reduce Delta's Scope 1 emissions.
Built to fit Delta's existing customer engagement strategy.
Presented at Delta's Atlanta headquarters to the Chief Sustainability Officer and members of the sustainability and loyalty teams.

XCharge North America: [Project title]

[PLACEHOLDER: describe what the team worked on for XCharge.]

Four SBG consultants continued working with XCharge through the company's internship program after the project ended.

Previous Clients

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Our teams take on new clients each semester. You get research and recommendations at no cost, and our members get experience working on a real business problem.

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Client Projects